GOOGY | THE COLLECTION
Designed as a timeless living collection - GOOGY initially launched in its' flagship Los Angeles showroom catering to celebrities, stylists, and high profile clientele. COVID restrictions has caused the collection to make a pivot - now offering online accessibility. The parts of the collection that don't sell - will eventually be reworked in limited series over time creating the first ever "living collection".
GOOGY | STORY BEHIND THE NAME
Named after the futuristic architectural style, Googie, which was made popular in the 1950’s, and inspired by the space and atomic ages. This mid-century design movement originated in Los Angeles and was coined to be “a realization of the future.” Designer Michael Mizrahi implemented some of its key principles into the design of the brand. Bold use of color, steel, and geometric shapes; all elements of Googie architecture, which can clearly be seen through the use of hardware, color blocking, silhouettes, graphics, and store design. A combination of architecture and championship sports, coupled with philosophical principles and the use of unique materials; old and new, create the backbone and foundation of the GOOGY brand.
Blending the ultramodern Googie architectural style with a nostalgic journey into the past, his first collection is a hybrid between the past and future; a combination of limited edition leather pieces and one-of-a-kind re-worked vintage items. The leather pieces are built upon classic styles, with an added reversibility element. Whereas, the vintage pieces, evocative of the past, have been modernized to reflect the present and future.
Inspired by championship sports and popular culture, the line has been created using the finest fabrics, techniques and craftsmanship; all cornerstones of the brand.
GOOGY | CRAFTSMANSHIP + MATERIALS
The GOOGY product comes with a commitment to quality, a need for excellence and a promise to construct using the most skillful techniques and craftsmanship.
In line with this mission, GOOGY products are constructed using the finest materials, fabrics, processes and manufacturers. All garments and knits are produced in Los Angeles. While the leathers and accessories are imported from renowned tanneries and suppliers in Italy and France; the same sources as some of the world’s most celebrated fashion houses.
Meticulous attention to detail is placed within all aspects of design and production. This includes, matching limited edition patches and labels, managing stitches per inch, types of stitches, piping, hand sewn stripe details, elevated silk linings, the most advanced reversible hardware, balancing weights and finishes of leathers.