With fast fashion being one of the worst global pollutants, GOOGY takes an approach which balances re-imagining vintage items with creating collectible, timeless garments from scratch.


Sustainability is directly tied to technology, therefore, until these two elements find a positive balance, truly embracing sustainability in fashion will continue to be a challenge, globally.


As a key consideration for this challenge and the future, GOOGY strives to unify both extremes through a marriage of principles, paving the way towards future balance. The GOOGY brand’s code of conduct includes adopting business practices that better support sustainable manufacturing. Currently, GOOGY reworks vintage garments and recycles materials throughout the collection, thus minimizing waste.


The limited-edition pieces are built upon classic styles, and designed to be more than seasonal, trendy items, rather, timeless, permanent additions to your collection.


In an effort to minimize wasteful practices, GOOGY uses byproduct lambskin, recycling leathers that would otherwise be discarded. These responsible leather practices mean not needing additional resources or land, and therefore reduce environmental impact. Furthermore, the leathers are treated with non-polluting, organic, safe chemicals.


GOOGY will continue to build upon environmentally and socially conscious garments, in congruence with the importance of sustainability in fashion.